SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not.
If you’re a small business owner, you should utilise SEO to build a strong web presence and bypass your competitions to gain new customers for your business and take it to the next level.
National School of Internet Marketing 